Branding by Fundamental Design in Bournemouth, Birmingham and London for AMRC

The Client // The Association of Medical Research Charities (AMRC) is the national membership organisation of the UK’s leading medical and health research charities. A strong, collective voice, AMRC interprets and influences the political and regulatory environment, supports innovation and collaboration, and encourages public investment in research.

What we did // Our first project for AMRC was to create a special publication marking the organisation’s 21st anniversary. The book told the story of AMRC through its member charities and the text was supported throughout by strong visual graphics including a quick reference timeline and chapters colour coded with dramatic images depicting the particular area of research. Since then, we have built a strong, long-standing relationship with the organisation, developing and evolving its brand through every publication we have worked on: policy publications, annual reviews, reports, awareness campaigns and the prestigious AMRC Science Communication Awards.

Deliverables //
Brand development
Stationery
Policy reports
Awareness campaigns
Annual reviews
Science Communication Awards branding and SCA support material
E-newsletter
Blog

“Caroline is brilliant at understanding the difficult concepts we are trying to put across and using clever design to help us make our points clearly and effectively. Caroline makes our policy reports come alive!”

Head of Policy
AMRC

AMRC 21st Anniversary book

Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC

AMRC Annual review

Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC

AMRC Policy publication

Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC

AMRC Science communication awards

Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC

AMRC Blog

Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for AMRC

AMRC Policy publication

Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for AMRC