Branding by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Client // The Brooke is an international animal welfare organisation dedicated to improving the lives of working horses, donkeys and mules in some of the world’s poorest communities. They provide treatment and training programmes around animal health and wellbeing across Africa, Asia and Latin America.

What We Did // We have worked with the Brooke since 2001, liaising closely with their direct marketing, fundraising and press office teams. Projects have ranged from Christmas gift shop collateral, direct mail campaigns, adverts, strategic reports, remembrance branding to producing their bi-annual 20-page newsletter and a comprehensive corporate guidelines manual. Communicating the Brooke’s message and brand is paramount in every project we undertake.

Deliverables //
Brand guidelines
Newsletter
Adverts
Strategic report
Remembrance brand logo
Social media
Christmas gift shop collateral
Christmas cards
Posters
Fundraising appeals

“One of the best and most important things for the Brooke when working with Caroline is her natural ability to truly understand the charity and ensure her artwork is completely on message and brand. Whatever she works on, from thank you cards to 20-page newsletters, her work is exemplary and she is a pleasure to work with.”

Major Relationships Officer (Philanthropy), Brooke


The Brooke Brand guidelines

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Brooke Newsletter

Branding, Graphic Design and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Brooke Strategy publication

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Brooke Christmas shop

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Brooke Remembrance logo

Branding by Fundamental Design in Bournemouth, Birmingham and London for The Brooke

The Brooke Social media

Branding and Digital by Fundamental Design in Bournemouth, Birmingham and London for The Brooke