Branding by Fundamental Design in Bournemouth, Birmingham and London for Buckley Lamb

The Client // Buckley Lamb is one of the world’s leading manufacturers of reusable surgical gowns, scrubwear, patient wear, nightwear and healthcare textiles. The company produces clothing with protection, comfort and durability and has been in business since 1972. Buckley Lamb required a complete rebrand and asked us to look at their logo, stationery, printed touch points and website.

What We Did // Buckley Lamb had a rather old and tired identity dating back to the 1970s. We were approached to bring the company into the 21st century, visually repositioning it as one of the world’s leading companies in this market.

We created a clean, bespoke, modern font along with a mark that focused on the company’s primary objective: protection. Printed touch points such as stationery and a series of leaflets in different languages were produced for each clothing range, alongside exhibition graphics and stands to be taken around the world to showcase the business. We completed the branding requirements with the redesign of their website ensuring graphic consistency with other assets produced.

Deliverables //
Branding
Brochures and leaflets
Exhibition stands
Website

Buckley Lamb Branding

Branding and Graphic Design by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb

Buckley Lamb Website

Branding, Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb Branding, Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb Branding, Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb

Buckley Lamb Stationery

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb

Buckley Lamb Brochures

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Buckley lamb