Branding by Fundamental Design in Bournemouth, Birmingham and London for Faith

The Client // Faith Shoes, a destination for the young, a place where the latest catwalk trends are brought at affordable prices. Fusing inspirational design with affordability. For the girl who is mad about shoes, Faith is a fashion haven.

What we did //With a successful creative pitch and a series of brainstorming sessions under our belts, the Faith brand was created. The identity reflected their customer: fun, stylish, confident and sexy. Working alongside interior designers at Broadway Malyan this brand essence was then rolled out across their shops nationwide. As brand guardians for more than eight years, we were fortunate to work on a vast variety of projects including autumn/winter and spring/summer instore graphics.

Deliverables //
Branding
Brand guidelines manual
Carrier bags
Shoe boxes
Interior graphics
Instore promotions
40th Anniversary brand identity
Press day invitations
Brand manifesto
Gift vouchers
HR advertising
Shopfit hoardings

Faith Branding

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith

Faith Retail graphics

Branding and Graphics by Fundamental Design in Bournemouth, Birmingham and London for Faith

Faith 40th Anniversary brand identity

Branding and Product Design by Fundamental Design in Bournemouth, Birmingham and London for Faith

Faith Brand manifesto

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Faith

Faith Spring/Summer instore graphics

Branding and Graphics by Fundamental Design in Bournemouth, Birmingham and London for Faith

Faith Autumn/Winter instore graphics

Branding and Graphics by Fundamental Design in Bournemouth, Birmingham and London for Faith