Branding by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

The Client // Gatsby & Miller’s first hair salon is based in Amersham and the business aims to establish a chain of salons across the south of England. The founders approached us to create a brand strategy to take forward their vision of translating the latest trends into realistic, wearable styles.

What We Did // The hair salon was a concept in its infancy and needed a complete brand strategy, from name generation and brand identity to interior graphics, website and a full range of printed material. Occupying a fantastic site on Amersham High Street, they needed to compete alongside a number of other high-end salons.

Wanting to appeal to the professional woman, who prides herself on looking good, we devised a sophisticated and elegant brand identity. This was then rolled out across a variety of platforms, both on- and offline. The ‘Face of G&M’ campaign was also launched. This campaign scours the local community every year to find ‘real’ models to be the face of all its promotional material reinforcing their vision, ‘real styles for real people’.

With the first salon a real success, Gatsby & Miller are now in the process of securing their second salon. We’ll keep you posted…!

Deliverables //
Brand identity
Shop facia and interior graphics
Launch invite
Window promotions
Pricelist
Gift vouchers
Rewards scheme
Advertisments
Direct mail
Website
Social media

“Caroline has worked with our business from day one. Getting to know us to such a level the branding she created is truly perfect for us. It isn't just a case of designing stunning promotional material, her advice and ideas are what we always value most. I have always classed her as part of our company!”

Director, Gatsby & Miller

Gatsby & Miller Branding

Branding and Graphics by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Interior graphics

Branding, Print and Interior Graphics by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller Branding, Print and Interior Graphics by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Invitation

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Pricelist

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Website

Branding and Website Design by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Gift cards

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller

Gatsby & Miller Window promotions

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Gatsby and Miller