Branding by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

The Client // Silver Sense sells modern clothing and accessories for babies and children who suffer with eczema, molluscum and other skin conditions. The company designs all the clothes in the range, which are then made in Nottinghamshire by a team of skilled local knitters and sewers. Silver Sense came to us care of Ashleycarter Consultants.

What we did // Over a three-year period, we have worked closely alongside Ashleycarter to develop the branding of this new children’s clothing company. Our work started with tweaking the existing logo; we were then asked to design a set of graphic characters to be used on the clothing and future branded assets. The idea was to create a graphic language, inject some fun and a bespoke feel to the brand.

We photographed and art directed the first lifestyle collection, which led to the design and artwork of a press pack to be sent out to national leading magazines, along with print advertising. Silver Sense then commissioned us to design all digital aspects of the business, from advertising, an e-commerce website and blog to e-newsletters produced at least twice a month.

We are currently brand guardians of Silver Sense and continue to work for the company on a regular basis, evolving the brand and ensuring consistency across all their assets. Each year we have been commissioned to photograph their new collections and we regularly take new product photos for the website.

Deliverables //
Branding
Stationery
Press pack
Postcards
Advertising
eNewsletter design
Website
Blog
Photography

Silver Sense Identity

Branding by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Stationery

Branding and Print by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Press pack

Branding, Advertising and Print by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Branding, Advertising and Print by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Website

Branding, Graphic Design and Website by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Branding, Graphic Design and Website by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Branding, Graphic Design and Website by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Seasonal home-page graphics

Branding, Graphic Design and Website by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Branding

Branding and Graphic Design by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Blog

Branding, Graphic Design and Website by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Advertising

Branding, Advertising, Digital and Print by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense eNewsletters and eFlyers

Branding, Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Branding, Graphic Design and Digital by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Web advertising

Branding, Advertising, Digital and Print by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense

Silver Sense Lifestyle photography

Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense To view Lisa's photography portfolio, please click here.

Silver Sense Product photography

Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense Photography by Fundamental Design in Bournemouth, Birmingham and London for Silver Sense To view Lisa's photography portfolio, please click here.