Branding by Fundamental Design in Bournemouth, Birmingham and London The Client // Sport England is focused on helping people and communities across the country create a sporting habit for life. They will invest over £1 billion of National Lottery and Exchequer funding between 2012 and 2017 in organisations and projects.

Sport England required a complete interior makeover and rebrand of their main headquarters at Victoria House in Bloomsbury, London, to a more on-brand and inspiring workplace for their employees.

What we did // Over a two-year period we worked very closely alongside interior designers at Ashleycarter Consultants to rebrand all interiors of the organisation. We produced graphic interior concepts through to final artwork of all interior areas and addressed areas from outside the lift lobby through to meeting rooms and common areas.

Communication of the brand and their essence was paramount ensuring that the brand guidelines were adhered to. We created a new graphic language covering signage, wall graphics, updateable maps and vinyl graphics to meeting rooms. We took the photography of the redesigned interior branding project without the need to outsource.

Deliverables //
Interior Graphics
Photography

Sport England Interior graphics and photography

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